Boulevard
Online Booking & Scheduling
Premium scheduling and payments platform for established salons, spas and med spas, priced per location.
From $143 / month (one location)No free optionBuilt for beauty
Marketing & Client Retention Software
Which Salon Software Includes Marketing?
Most do, with limits. Vagaro includes 1,000 marketing emails a month and sells text marketing from $20. Booksy includes 2,000 SMS marketing messages. DaySmart Salon includes 500 to 2,500 texts by plan. Mangomint sells marketing from $30 a month, and Boulevard charges per text sent.
Marketing in salon software means automated rebooking reminders, birthday and lapsed-client messages, review requests and occasional campaigns. The useful question is not whether a tool has marketing, but how many messages your plan includes and what each one costs after that.
Quick Shortlist
- Lowest published plan: Timely, $26 / staff / month
- 5 of 13 show no verified price: ask for a written quote.
Compare 13 Products
| Tool | Lowest Published Price | Pricing Model | Free Option | Built For |
|---|---|---|---|---|
| Boulevard | From $143 / month (one location) | Subscription | No free option | Beauty |
| DaySmart Salon | From $29 / month | Subscription | Free trial | Beauty |
| Fresha | Price not verified | Subscription | Free trial | Beauty |
| GlossGenius | From $28 / month | Subscription | Free trial | Beauty |
| Mangomint | From $120 / location / month + $10 per user | Subscription | Free trial | Beauty |
| Meevo | Quote or not published | Quote | None stated | Beauty |
| Mindbody | From $79 / month | Subscription | None stated | Beauty |
| Pabau | Price not verified | Subscription | None stated | Beauty |
| PatientNow | Quote or not published | Quote | None stated | Beauty |
| Phorest | Quote or not published | Quote | No free option | Beauty |
| Rosy Salon Software | From $44 / month (just me) | Subscription | Free trial | Beauty |
| Timely | From $26 / staff / month | Subscription | Free trial | Beauty |
| Vagaro | From $30 / month (one location) | Subscription | Free trial | Beauty |
Listed alphabetically, not ranked. Compare these side by side.
DaySmart Salon
Online Booking & Scheduling
Salon booking software with four published tiers, payroll and commission tracking. Salon Iris now redirects here.
From $29 / monthFree trialBuilt for beauty
Fresha
Online Booking & Scheduling
Booking, payments and team software for beauty and wellness, tied to a large consumer marketplace that charges a one-time fee for each brand-new client it sends.
Price not verifiedFree trialBuilt for beauty
GlossGenius
Online Booking & Scheduling
Booking website, payments and marketing for beauty pros, with separate plans for med spas and a built-in AI receptionist add-on.
From $28 / monthFree trialBuilt for beauty
Mangomint
Online Booking & Scheduling
Salon and spa software priced per location plus a small fee per user, with optional phone, marketing and payroll add-ons and no contracts.
From $120 / location / month + $10 per userFree trialBuilt for beauty
Meevo
Multi-Location & Enterprise
Salon, spa and med spa software from Millennium Systems, sold in quoted plans from Lite to Enterprise, with a separate MeevoMD line.
Quote or not publishedNone statedBuilt for beauty
Mindbody
Online Booking & Scheduling
Business software for fitness, wellness and beauty, including spas and salons, with a branded app and an AI front desk.
From $79 / monthNone statedBuilt for beauty
Pabau
Med Spa & Aesthetics
Clinic and med spa software priced per user, where every plan has the full platform and plans differ by team size.
Price not verifiedNone statedBuilt for beauty
PatientNow
Med Spa & Aesthetics
Practice management, EMR and marketing for aesthetic and wellness practices, with an AI scribe for SOAP notes.
Quote or not publishedNone statedBuilt for beauty
Phorest
Online Booking & Scheduling
Salon and med spa software focused on marketing and client retention, aimed at businesses with three or more staff.
Quote or not publishedNo free optionBuilt for beauty
Rosy Salon Software
Online Booking & Scheduling
Long-running salon and spa scheduling software priced by the number of employees who need a calendar.
From $44 / month (just me)Free trialBuilt for beauty
Timely
Online Booking & Scheduling
Salon and beauty booking software priced per bookable staff member, with no new-client fees.
From $26 / staff / monthFree trialBuilt for beauty
Vagaro
Online Booking & Scheduling
All-in-one booking, payments and marketing software for salons, spas and barbers, with a consumer marketplace and a long list of paid add-ons.
From $30 / month (one location)Free trialBuilt for beauty
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What to Look For
- Included email and text allowances per month
- Automated lapsed-client and birthday flows
- Google review requests after a visit
- Clear opt-out handling for texts
Risks to Check
- Marketing texts need the client's consent
- Text overages can add up quickly
- Discount campaigns can train clients to wait for offers
Questions to Ask a Vendor
- What does one extra marketing text cost?
- How is text consent recorded?
- Can I see which campaign led to which booking?
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